Often called "surge pricing," this algorithm-driven strategy made headlines when Ticketmaster tripled prices for Oasis and Taylor Swift fans while they sat in online queues. While Europeans are used to fluctuating airline and hotel rates, the practice is spreading to pubs, fast food, and grocery stores, prompting EU regulators to investigate if it violates consumer protection laws. Proponents argue it is the most efficient way to match supply with demand and reduce black market selling. Opponents denounce it as exploitative corporate greed that erodes trust and prices out average citizens.
Join in on more popular conversations.