
Shrinkflation is when a company reduces the size or quantity of a product while keeping the price the same, such as a lighter bag of chips or a shorter candy bar. While not illegal, critics call it a deceptive practice that hides the true rate of inflation from consumers. Proponents of regulation argue it protects consumers and promotes price transparency. Opponents argue it's a legitimate response to rising supply costs and that government regulation would be an overreach into private business decisions.